Behind the Brand: Capturing Wildly Fused’s New Chapter ✨

I wanted to share a recent project that truly lit me up - partnering with the amazing Logan to create branding imagery for the launch of her new venture, Wildly Fused.

Wildly Fused is a growth consulting practice that helps purpose-driven startups and small businesses streamline their marketing, improve lead conversion, and build sustainable momentum. When Logan came to me, she was gearing up for a major website revamp and needed visuals that felt fresh, polished, and (most importantly) real.

From the very beginning, Logan was clear about wanting to show up as her authentic self- someone approachable, fun, and also seriously good at what she does. We designed a Brand Boost that reflected all of that and more, and it was an absolute joy to bring her vision to life.

Here’s what Logan had to say about our time working together:

“I’ve always felt a little awkward in front of the camera (my best friend has kindly confirmed this more than once), so I was a bit anxious about how the photos would turn out. But from the moment we started, Lucie made everything feel effortless. She’s got this amazing way of being both totally professional and incredibly down-to-earth at the same time. She made me laugh, helped me loosen up, and somehow captured images that actually look like me - fun, approachable, and still polished and on-brand.

What really blew me away was how attuned she was to what I wanted to express through my brand. She didn’t just snap pretty pictures - she brought my vision to life. Every part of her process felt intentional, warm, and easy to trust. Lucie is a true pro with such a gift for making people feel confident and seen. If you’re looking for someone who can capture the real you and make it look stunning - Lucie is your girl.”

This shoot was a perfect example of how powerful brand imagery can be when it’s built around you - your story, your personality, your mission. Logan’s updated website looks incredible (check it out at wildlyfused.com), and I couldn’t be prouder to have played a small part in it.

If you're thinking about a rebrand, launching something new, or just ready to have visuals that feel like you, I’d love to help bring that vision to life.

Let’s create something together.