Aum Training Center – Revitalizing Their Brand with Professional Fitness Photography
When Aum Training Center, a premier personal training studio in Boston’s Back Bay, reached out to update their website, their goal was clear:
“We want to revamp our website and, with our growing team, we’re interested in getting new images taken for the site.”
With a focus on helping adults 30+ lose weight, build strength, and feel years younger, the studio needed fresh, high-quality fitness photography that reflected their evolving brand, dynamic team, and holistic approach to personal training.
📸 Project Goals: Elevating Visual Identity for Aum Training Center
1. Showcasing the Coaching Team
As Aum’s team of expert trainers expanded, professional team portraits and staff headshots became essential. These images brought warmth, personality, and credibility to their website, helping new clients connect with the faces behind the brand.
2. Capturing Personal Training in Action
To better illustrate their services, we photographed real-time training sessions including strength work, mobility drills, and wellness-focused movement. These action shots helped demonstrate Aum’s commitment to personalized, functional fitness for adults over 30.
3. Website Refresh with Strategic Visual Content
The updated website needed to feel polished and professional—without losing the personal, welcoming vibe Aum is known for. Our new imagery brought that to life, creating a visually engaging online experience that guides visitors through their offerings with ease and clarity.
4. Content for Social Media Marketing
From Instagram Reels to Facebook banners, Aum needed versatile content for social media that felt current, consistent, and on-brand. Our imagery is now being used to promote classes, highlight client wins, and attract leads who value an expert-led, client-focused training environment.
✅ Results: A Cohesive Visual Brand That Converts
Aum’s revamped website now reflects the quality and care of their in-person experience
Their new photos drive engagement across Instagram, Facebook, and email campaigns
Potential clients see exactly what they’ll get: a supportive, expert-led path to strength, health, and confidence
Want photos like these for your fitness business? Let’s capture your team, your space, and your brand- quickly and powerfully.