Behind-the-Scenes of a Fitness Studio Launch

Ever wonder what goes into a launch? Honestly - a lot! From writing a business plan to throwing a grand opening party, there are so many steps to bringing a new business to life.

I recently worked with Mikala O'Neil to get all the photos she needed to launch her new studio, ​Align Step + Strength​ in Newburyport, MA. She brought in Katie Rocheford of ​Golden Creative​ for creative direction. After an initial call with Katie, she worked with Mikala to create a shot list. Since the studio was not photo-ready, we did the photos at ​The Living Room​ with Mikala and ​several awesome models​. I uploaded the proofs, Mikala picked out her favorites, then I edited the photos and she was ready to go!

The ​website​ and ​social media​ launched on Monday 2/12 and I think it looks fantastic, don't you??

It's always fun to work with a team - the energy is great and the flow is productive. We can get so much accomplished in a short amount of time (usually 2 hours max!).

If this is something you're thinking you need for your brand, I'd be happy to ​talk it through​. Lets bring that vision to life!